Prove needed a logo and event creative for their Executive Advisory Board event that aligned with their brand as the world’s most accurate identity verification and authentication platform.

The big idea: Create a sub brand for Prove’s EAB that communicates their professionalism and aligns with Prove’s brand. My solution was a take on Prove’s gridded circles logo with the middle circle removed, changing the symbol from its original meaning as a number pad to a group of people from above. The removal of the circle is subtle but frames the symbol as a group coming together, communicating the board’s functionality and maintaining brand alignment.

Once the EAB brand was established, I crafted premium event designs fit for an elevated NYC event with a cityscape view of the iconic Chrysler building. Collateral included event signage, tablecloths, way finding assets, schedules and handouts, drinks menu, and forms for the custom leather stamped member gift.

Results: an elevated and successful first Executive Advisory Board event that resulted in increased brand trust amongst top executive stakeholders & Prove clients in leading companies.