Terracotta Interiors is a boutique full service interior design business in need of an elevated brand to reflect their evolving positioning.

The big idea: A brand rooted in terracotta’s materiality: timeless, tactile, and intentionally collected. The brand design nods to historic character, collected and intentional materials, and a calm thoughtfulness.

I created a full brand system that felt mature, sophisticated, and reflected the client's design sensibilities. The design scope encompassed new branding, print marketing materials, social media creative, and a full brand visual and voice guide to reflect the brand's high-end elegance grounded in a classic yet modern feel.

The logo is reminiscent of Roman columns, referencing historic architecture and its structured look helps Terracotta Interiors stand out against a sea of interior designers using templated brand kits.

Results: An aligned social media, website, and overall branding presence that the client now feels better represents her business, with 6.7% growth on Instagram in the first month, and 1000%+ views. Social strategy is in collaboration with Charlotte Social Studio.