Marigold’s brand needed to evolve from a fragmented product suite to a unified, enterprise-ready marketing technology platform.
The big idea: A brand that translates data into growth. Using light, geometry, and dimension to express the intelligence and connectivity of the Marigold platform.
Under a tight deadline, I created the visual direction for the rebranded website from concept to production, evolving the brand to a modern, elevated look and feel. Scope included art directing and designing a new aesthetic for custom brand illustrations, product graphics and icons. I created a system that extended cross-functionally throughout our brand's design system of events, decks, and other marketing content, providing brand alignment across Marigold's client touchpoints.
I also provided art direction for a freelance animator on the homepage hero animation and the senior graphic designer on applying the illustration system to resource thumbnails.
Results: an elevated brand presence, stronger website engagement and click-through rates to support Marigold’s $325M acquisition by Zeta Global.
Maggie is the kind of designer who genuinely gets that great creative expression and effective marketing aren't in tension — they belong together.
What makes her exceptional as a partner is how she holds multiple things at once without dropping any of them: solving the problem in front of her, thinking in systems, and offering creative perspective you didn't know you needed until she said it.
