As digital designer throughout our 2025 rebrand, I developed and evolved Marigold's brand expression, pushing the brand to a more sophisticated aesthetic that better aligned with our phase of business and growing client list. After being in market and taking in feedback from product marketing, we realized Marigold's branding needed to reflect the phase of business and clients to position us as a powerful, unified marketing technology platform, rather than 7 individual brands and products.

Under a tight deadline, I created a completely bespoke set of brand illustrations for the website that set the tone for modern, elevated look and feel. I also conceptualized and executed on a new aesthetic for our product graphics and icons. My visual design work on the website is now being cross-functionally implemented throughout our brand's design system of events, decks, and other marketing content, providing a fresh new direction for translating Marigold's look and feel.

I also provided art direction for a freelance animator on the homepage hero animation and the senior graphic designer on applying the illustration system to resource thumbnails.